Links

View articles written by Loyalty Builders CEO, Mark Klein, in our monthly Spotlight column, Loyalty by the Numbers - featured in Direct Marketing News:

• Finding the Real Low-Hanging Fruit
• Cross-Sell by the Numbers
• Getting to the Second Sale
• Four Steps to Relevant Communications
• Measuring Customer Loyalty

Here are some of our favorite links related to the world of marketing:

• American Marketing Association
• Direct Marketing Association
• Marketing Sherpa
• Marketing Experiments
• Mediapost
• Hubspot - be sure to check out their website grader
• MarketingProfs
• 1 to 1 Media

Here are some articles we like:

• On multivariate testing in MarketingProfs
• On customer segmentation in MarketingProfs