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Wed, 05/13/2015 - 16:09 - Mark Klein
Right now, with widespread recognition of the importance of relevant communications, the ‘360 degree customer view,’ is a frequently heard piece of marketing speak. It’s also a misleading piece of s*** if all you want to do is predict the buying behavior, risk, and product interests of each customer so you can properly target campaigns or personalize product offers and recommendations.
The idea behind ‘360’ is that with all the data companies are collecting about their customers, it’s now possible to build customer profiles that will identify which customers are good prospects to buy a given product.Read More ›
Mon, 05/11/2015 - 21:16 - Mark Klein
I see it all the time at trade shows – booths with signs that claim, “We’ll help you identify your best customers!”
My mind boggles at the idea that companies need help figuring out who their best customers are. Of all the many types of customers a company has, the best ones should stand out brightly. They buy the most, they’ve been around the longest – so they should be known to many employees, from shipping clerks to sales people to accounting. Even basic techniques like RFM can find these customers if you don’t already know them.Read More ›
Fri, 05/08/2015 - 16:28 - Peter Moloney
We saw an announcement in the WSJ recently about an agency start-up at WPP. The new agency is called “Gain Theory” - presumably because WPP now understands there’s a business in helping people sort through the data they’re choking on to unlock the value within.
“There’s so much more information available about business performance, consumers, what’s happening with marketing campaigns” says Jason Harrison, Gain Theory’s worldwide CEO.Read More ›
Thu, 04/23/2015 - 17:24 - Peter Moloney
According to data published by Caslon & Co. based on research by the DMA and PODi, personalized marketing content generates response rate 3x or more than static content for various marketing objectives, including ordering.
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Tue, 04/21/2015 - 22:02 - Peter Moloney
Join us! Free 30 minute webinar!
Date: Tuesday, April 28, 2015
Time(s): Offered twice! Choose from 9am PT or 1pm PT
Register by clicking here.
The Drop-Dead Simplest Way to Boost Revenue with Predictive Customer Analytics
How customer data you already have can help you earn more revenue from your current customers.Read More ›