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What’s better? Multivariate or A/B Testing?

Posted on April 7, 2016 by Loyalty Builders

At the very simplest level, testing amounts to asking your customers a question. Which headline works? Which color kills? What price opens wallets? Canny marketers have known for more than 100 years that testing is absolutely the best way to refine and perfect the performance of advertising and marketing campaigns. Mostly they’ve relied A/B tests… Read More

Loyalty Builders Launches Multivariate Testing Service

Posted on April 7, 2016 by Loyalty Builders

Multivariate Testing Service (MTS) will allow companies go beyond traditional A/B split testing and test multiple variables in a single test. PORTSMOUTH, New Hampshire – March 25, 2014 – Loyalty Builders, a pioneer in the fast-growing field of customer analytics, today announced its Multivariate Testing Service (MTS), which will allow companies to go beyond traditional… Read More

Customer Segmentation and Customer Migration

Posted on April 7, 2016 by Loyalty Builders

Why response models are the wrong way to target

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Evolution of direct marketing

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