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Services
Services
Loyalty Builders has a broad menu of subscriber services. Follow the
links for a detailed description of each one.
- NEW! Loyalty University -- an intensive, one-day workshop on how to apply loyalty metrics to your business.
- The Loyalty Segmentation
Analysis scores every customer and is the foundation for all the
other services.
- The Purchase Probabilities
Analysis identifies which customers are likely to buy specific products
within a defined time period in the near future.
- The Risk Analysis Service identifies which customers are likely to defect within a defined time period in the near future
- A Subsequent Years Analysis
supplies information about customer buying cycles. It identifies patterns
of product purchases at different points in customer life cycle, shows
which products drive purchases of other products, and places each customer
in their appropriate place in their life cycle.
- Customer Action Programs
identify customers who are close to defecting, predict calendar dates
when customers reach critical buying thresholds and suggest action tactics
for customers when they reach critical thresholds.
- Loyalty Tracker is an automated data extraction
tool that simplifies the process of gathering data for analysis.
- Loyalty Reporter is a
browser-based analytics delivery tool
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