News & Opinions

Pete Moloney in Total Retail — Retail CMOs Feel the Heat, Look to Data

Posted on November 21, 2016 by Loyalty Builders

The insights, control, decision making and results made possible by data analysis are truly impressive. Think of where a business would be if employees just performed duties without recording sales, payments or production activities, and couldn’t monitor the analysis of these variables in income statements and reports. Good data, if accurate, is gold. Unfortunately, many marketing… Read More

Pete Moloney for Internet Retailer — 5 ways to market more effectively by predicting customer behavior

Posted on November 15, 2016 by Loyalty Builders

Shoppers are tuning out many emails and ads. Targeting the right customer is the key to success. Read more at Internet Retailer.

5 Ways to Keep It Real with Real-Time Marketing

Posted on November 8, 2016 by Peter Moloney

Instant delivery of marketing messages to customers triggered upon customer behaviors in real-time such as page views, clicks, social interactions, location, etc., is at the bleeding edge of today’s marketing tech. Watching all activity generates a lot of data that might indicate customer preferences and readiness to buy something.  But as many marketers have found… Read More

Four Urban Legends of Marketing Analytics

Posted on October 31, 2016 by Peter Moloney

In this age of big data, big claims and big hopes about maximizing the value of data to create sales, marketing analytics plays a central role.  Despite all the attention it receives, there are some enduring misconceptions about what marketing analytics can and cannot do. Here are four top “urban legends” about how marketing analytics… Read More

How Retail Marketers Can Keep the Personalization Promise

Posted on October 12, 2016 by Peter Moloney

The “Personalization Promise” is a confusing, sometimes overblown assurance by a continually growing clump of marketing technologists struggling to differentiate their solution. The goal is to reach customers on their own individual, specific terms and do it well enough to make them buy. But while much of it sounds the same, there are actually big… Read More

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