Fargo, ND, December 13, 2011 - Loyalty Builders, a pioneer in the booming field of customer analytics has announced plans to expand its growing operations by opening a new, mid-west office in Fargo, ND.
Partnering with the North Dakota Development Fund (NDDF), the company has opened its new mid-west headquarters. The new office provides space for sales, marketing, and account management staff.
“One of our goals at NDDF is to attract technology-related business who create professional job opportunities here in North Dakota” said Dean Reese, CEO of the Fund. “We think Loyalty Builders has a great future here,” he added.
Dennis Erdle, President of Loyalty Builders cited the cooperation of the North Dakota Development Fund as a key factor in the company’s decision to locate its new mid-west office in North Dakota. “What a great location this will be for our company” said Erdle. The talent’s here. The state is business friendly. We have some very important customers here and there’s a world of new business opportunity in our backyard,” he said.
Over the last 10 years Loyalty Builders has developed its own proprietary software-as-a-service (SaaS) solution to help retailers, distributors and catalog merchants deeply understand their customers buying behavior and gain additional revenue from their existing customers.
“Companies increasingly depend on analytics to glean marketing insights from very large transactional data sets,” Erdle observed. Loyalty Builders success at delivering a solution to enterprise marketers that increases their marketing efficiency and increases revenue from their existing customers has attracted several major new customers to Loyalty Builders in recent months.
About the North Dakota Development Fund
The Development Fund, a program of the North Dakota Department of Commerce, was created through legislation in 1991 as an economic development tool. It provides flexible gap financing through debt and equity investments for new or expanding North Dakota primary sector businesses.
About Loyalty Builders
Loyalty Builders was founded in 1999 to help businesses gain more revenue from their existing customers. The company’s predictive analysis solution based on customer transaction data, gives direct marketers actionable and individualized customer insight. This leads to more efficient use of marketing dollars, higher response and retention rates, and increases in revenue.