The Power of True 1:1 Marketing in Cross-sell:
A Grocer Success Story

Predictive analytics helps an innovative grocery chain increase sales of its house brand ice cream.

SITUATION

This upscale supermarket chain operates 69 stores in 6 states. The stores offer sushi bars, in-store cafes, cheese shops, French-style pastry centers, and a large selection of profitable house brand products. They are proud of their house brand and were looking for ways to increase brand loyalty and augment sales of high-margin store-brand goods - in this case ice cream.

SOLUTION

Loyalty Builders segmented ice cream customers and did a purchase probabilities analysis to identify likely cross-sell prospects.

RESULTS

10% of customers who had never previously purchased the store brand responded.
Campaign achieved a lift in revenue of 56% over business as usual.