Four Ways For Distributors To Get More Marketing Co-op Dollars

In today’s economy, distributors are the crucial link in the supply chain that moves products from manufacturers to the final customers, and as such are often large and complex businesses. Yet whatever the product area – from electronics to diapers—the challenges faced by these businesses have many similarities and some common solutions. In this report we describe how distributors can win more marketing funds from their manufacturing partners, and illustrate the solutions with three case studies.