EXPERT OPINION
Measuring Taste by Mark Klein 
"A few weeks ago I met a gentleman who said I couldn't predict his customers' taste... He was quite surprised when I told him we'd been doing it for years... Using proprietary math we can predict the likelihood of each individual customer buying each individual product. The methodology scales nicely so the number of customers and products is, for practical purposes, unlimited.  Read more

"Our approach to marketing automation and predictive analytics virtually guarantees you'll get significantly more revenue from existing customers."
Dennis Erdle, President

LOYALTY BUILDERS IN THE NEWS
Big growth moves ...
New Offices
Loyalty Builders has announced plans to expand its growing operations by opening a new, mid-west office in Fargo, ND, partnering with the North Dakota Development Fund (NDDF). The company's new mid-west headquarters will provide space for sales, marketing, and account management staff. Read More

HOW TO DO IT
7 ways to Harness Existing Data to Increase Customer Engagement and Boost Sales   The promise about 'big data' is that it can help paint a picture of each individual customer, revealing which customers are ready to buy now, what they are likely to buy, and which customers are in danger of defecting. Here are ten big ideas on how to fulfill that promise. Read more

THEY WROTE IT. WE LIKE IT.
"Your Existing Customer Base - A Powerful Resource for Potential Profits " The Advisor - by Terry Williams -  "In our daily business activities we are constantly trying to create sales to new customers. But something that we fail to do is talk to our existing customers ... This is one of the most under utilized marketing opportunities in business...You need to develop a marketing plan for your customer base. Here are a few elements you need to develop in order to be successful..." Read more

"For a long time people thought that mathematics was not the way to determine intangibles such as taste. Wrong!"  Mark Klein, CEO