There are two ways for a company to grow revenue: add more customers or sell more to the ones you have. Both are important and both rely on numbers, but in different ways. Take a moment to visit Direct Marketing News and learn why cross-sell is important, why cross-sell is hard, and the role of direct marketing for cross-sell.
It happens so often there's even a catch phrase. “One and done” is what marketers call customers who make a single purchase and don't return for more. Visit the Loyalty Builders monthly Spotlight column in Direct Marketing News, Loyalty by the Numbers, authored by Loyalty Builders CEO, Mark Klein, to learn why, if a substantial number of your customers are one-time buyers, you have a serious business problem.
Mark Klein, CEO of Loyalty Builders, discusses how to truly create relevant communications in just four steps. In this monthly Spotlight column, featured in Direct Marketing News, learn both the challenges and steps to delivering the most relevance to your customers.
Loyalty Builders CEO, Mark Klein, shares his perspective on Measuring Customer Loyalty in the spotlight column, Loyalty by the Numbers, featured each month in Direct Marketing News.
March 20, 2013 (Portsmouth, New Hampshire) - Mark Klein, Founder and CEO, and Brian Jenkins, VP and Chief Technical Officer, have been issued US Patent 8375254 for a “Factorial Design Expert System.” The patent has been assigned to Loyalty Builders, Inc.
Portsmouth, NH, June 11, 2012 - Loyalty Builders, a pioneer in the booming field of customer analytics, today announces 125% revenue growth in Q1.
Loyalty Builders, a pioneer in the booming field of customer analytics has announced plans to expand its growing operations by opening a new, mid-west office in Fargo, ND.
Portsmouth NH, September 29, 2011. Dennis Erdle, a longtime Microsoft executive, has been appointed President and COO of Loyalty Builders. Based in Fargo ND, Erdle will manage Sales and Marketing.
Portsmouth, NH (Vocus/PRWEB) December 07, 2010 -- Loyalty Builders Inc, a leader in predictive analytics and existing customer marketing, announced that Doug Burgum, co-founder and director of Arthur Ventures Growth Fund, LLC, has joined its board of directors. Additionally, Loyalty Builders announced that it has secured a second round investment from Arthur Ventures.
Portsmouth, NH (Vocus) October 13, 2010 -- The Aberdeen Group recently released an article by David White entitled “Predictive Analytics – Driving Sales with Customer Insight,” emphasizing the necessity of predictive analytics in improving customer marketing and increasing sales. David White reminds readers of an earlier Aberdeen Report which found that “Best-in-Class companies were able to grow incremental sales by 24%, since adopting predictive analytics.” In order to deliver a successful marketing campaign, companies must improve the targeting of marketed offers, improve cross-sell and up-sell opportunities, and segment customers to build profiles and personas. According to the article, “Best-in-Class” companies understand target markets and know the best offers to make in order to reach them. They typically have an average response rate of over 9% and a standard 3% year-over-year reduction in marketing costs.