Press Releases

Loyalty Builders lands in North Dakota

Marketing Automation software firm picks Fargo as base for future expansion

Loyalty Builders, a pioneer in the booming field of customer analytics has announced plans to expand its growing operations by opening a new, mid-west office in Fargo, ND.

Former Microsoft executive Dennis Erdle named President and COO

Portsmouth NH, September 29, 2011. Dennis Erdle, a longtime Microsoft executive, has been appointed President and COO of Loyalty Builders. Based in Fargo ND, Erdle will manage Sales and Marketing.

Company Receives Additional Investment from Arthur Ventures

Portsmouth, NH (Vocus/PRWEB) December 07, 2010 -- Loyalty Builders Inc, a leader in predictive analytics and existing customer marketing, announced that Doug Burgum, co-founder and director of Arthur Ventures Growth Fund, LLC, has joined its board of directors. Additionally, Loyalty Builders announced that it has secured a second round investment from Arthur Ventures.

Loyalty Builders Inc., leader in predictive analytics, supports a recent article by David White, Senior Research Analyst for the Aberdeen Group, in which he argues that predictive analytics drives sales with customer insight.

Portsmouth, NH (Vocus) October 13, 2010 -- The Aberdeen Group recently released an article by David White entitled “Predictive Analytics – Driving Sales with Customer Insight,” emphasizing the necessity of predictive analytics in improving customer marketing and increasing sales. David White reminds readers of an earlier Aberdeen Report which found that “Best-in-Class companies were able to grow incremental sales by 24%, since adopting predictive analytics.” In order to deliver a successful marketing campaign, companies must improve the targeting of marketed offers, improve cross-sell and up-sell opportunities, and segment customers to build profiles and personas. According to the article, “Best-in-Class” companies understand target markets and know the best offers to make in order to reach them. They typically have an average response rate of over 9% and a standard 3% year-over-year reduction in marketing costs.

Describes Loyalty Builders offer to assess the one-time buyer problem for direct marketing companies

Portsmouth, NH (Vocus) November 10, 2010 -- Loyalty Builders Inc. releases today a new assessment report
that sizes a company’s one-time buyer problem in three dimensions and lays out an ideal marketing plan to
effectively get the second sale. Loyalty Builders defines one-time buyers as existing customers who have only
made a single purchase.

NEW LONGBOW RELEASE VERSION 1.6 IS FASTER AND EASIER TO USE

Portsmouth, NH (PRWEB) March 20, 2009 -- The new release of Longbow from Loyalty Builders speeds the process of creating and executing a direct marketing campaign through database redesign, just-in-time data access, and query optimization, and introduces many ease-of use features for power users who manage multiple campaigns.

LONGBOW CONCIERGE SERVICE ATTACKS THE TOUGHEST PREDICTIVE ANALYTICS TASK

Portsmouth, NH (PRWEB) March 6, 2009 -- Loyalty Builders, a pioneer in predictive analytics, has started a new Data Concierge(sm) service designed to help first time users of its web-based Longbow direct marketing service get the application up and running in record time."The most persistent issue our clients face isn't learning to use a new application", said Mark Klein, Founder and CEO of Loyalty Builders. "It's preparing the data in their own files for upload". Independent research confirms that, industry-wide, data access and preparation take up more than 35% of the total time devoted to analytics projects.

Loyalty Builders Launches New Tool to Measure Marketing Effectiveness

PORTSMOUTH, NH — February 20, 2009 — Loyalty Builders, a leader in predictive analytics and developer of the Longbow system for direct marketing has introduced a new scoring system that helps marketers grade their total marketing effort and identify ways to improve it. Called the “Marketing Effectiveness Scoresm”, the system blends six measures of the behavior of a customer population into a single score that pegs the effectiveness of a company’s customer marketing.

Loyalty Builders Announces Customer Retention eSeminar

The eSeminar will be held Wednesday, February 4 at 2 PM ET and will focus on techniques for keeping existing customers and increasing revenues from them in potent new ways.

Loyalty Builders Announces eSeminar on Recession Marketing

The eSeminar will be held Wednesday, January 28 at 2 PM ET and will focus on 5 key marketing strategies to beat the downturn.

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