Media Coverage

 

February 2011--A recent article in Chief Marketer, "Service Data Guides Sullivan Tire's Direct Mail Efforts," reveals how predictive modeling and true one-to-one (1:1) marketing is working for Loyalty Builders' client Sullivan Tire.

January 2011--Loyalty Builders CEO, Mark Klein, appeared as a Guest Blogger on 1to1 media to share his views about Marketing's Impact on Customer Loyalty in 2011.  Mark discusses the looming crisis in customer loyalty and marketing solutions for getting closer to customers.

October 2010--Aberdeen Group report on predictive analytics features Loyalty Builders client Sullivan Tire. The only existing customer marketing case study in a new research report “Predictive Analytics—Driving Sales with Customer Insights” describes what Sullivan Tire has accomplished using Loyalty Builders services. Aberdeen previously concluded that “Best-in-Class companies were able to grow incremental sales by 24%, since adopting predictive analytics.” This report recommends that “companies must… develop the ability for business users to be able to use predictive analytic tools without the assistance of a statistical expert,” exactly the functionality available to Longbow users.

August 2010--Loyalty Builders CEO Mark Klein appeared as a Guest Blogger on 1to1 media, writing about The Paths to Customer Loyalty. The post describes how customer centricity can be a powerful path to greater customer loyalty.

January 2009-Mark Klein was featured in an article "Marketers Looking to Boost Bottom Lines Should Focus More on Retention" on B2B Online.

December 2008-Mediapost, in the Behavioral Insider blog/newsletter, published an interview with Mark Klein, Loyalty Builders' founder and CEO entitled, "Campaigning to the Base." This interview addresses the benefits of using transactional data and predictive analytics in a down economy.

December 2008-CRM Magazine, in their Destination CRM Blog, published an entry on Loyalty Builders' new Sample Size and Power Analysis Calculator.

November 2008-Marketo, as part of their "Modern B2B Marketing" series published “Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein.”

November 2008-Direct Magazine published a hypothetical direct response test scenario from Bill Vorias, Senior Mathematician at Loyalty Builders. The article is entitled "Do The Math."

August 2008-Manage Smarter, part of the Nielsen Company, published "Math+Marketing=Bottom-Line Bliss," about Loyalty Builders' non-commercial Mathematical Marketing Facebook group.

August 2008-Online Media Daily, a Mediapost publication, published a news brief, "Loyalty Builders Launches Facebook Math Marketing Group."

August 2008-DM Review published a case study of a Loyalty Builders client, Harbor Sweets entitled "Longbow Analyzes Candy Catalog's Sweet Spot."

July 2008-Drew's Marketing Minute, a top marketing blog, published a two part blog entry by Loyalty Builders' CEO, Mark Klein entitled "Finding at Risk Customers."

July 2008-DM News published an entry "What's the best way to determine the most effective offer for our DM campaign?" in the Toolbox column.

July 2008-Target Marketing Magazine published Harbor Sweets’ Billie Phillips on Driving Off-Season Sales , an interview about using Longbow and predictive analytics to market to "at risk" customers.

June 2008 - Direct Magazine published The Sweet Spot , a case study about Harbor Sweets, a mail order chocolatier and Loyalty Builders client. The article focuses on how Harbor Sweets used Longbow's on-demand analytics to identify those customers likely to fall away and reactivate them with a tailored campaign.

April 2008 - Sales & Marketing Management Magazine published The Science of 1:1 Marketing by Loyalty Builders CEO Mark Klein. This is the first in a series of three articles on mathematical marketing.

February 2008 - 1 to 1 Media published The New Tools of Mathematical Marketing, by Loyalty Builders CEO Mark Klein. This is the second of three articles about mathematical marketing.