Loyalty Builders was founded in 1999 to help businesses gain more revenue from their existing customers. Our marketing automation solution is based on customer transaction data and gives direct marketers actionable, individualized customer insights. The result is more efficient use of marketing dollars, higher response and retention rates, and increases in revenue.
What sets Loyalty Builders apart is our ability to create a marketing profile for each individual customer, no matter how large the customer set. Our predictive analytics are based on each customer’s transactions, which enable us to predict which customers are ready to buy now, what they are likely to buy, cross-sell and up-sell probabilities, and which customers are in danger of defecting. Further, we can identify marketing strategies for different customer segments and advise which products to offer to each customer.
We have pioneered Individualized Direct Marketing. Individualization sends each customer a unique message, a unique product and price offer with unique graphics, and images. Individualized direct marketing has yielded truly amazing results for Loyalty Builders’ customers.