About Us

Loyalty Builders was founded by Dr. Mark Klein and Dr. David Meeker who combined research at the University of New Hampshire with experience building analytics companies and products, such as the popular Forest & Trees. Today Loyalty Builders is a leader in a new breed of automated, service-oriented predictive customer analytics. Our approach typically is more accurate, yet a small fraction of the time and cost of any other approach. Our mission is to make predicting the purchasing behavior of each customer as automated as scheduling emails, and to enable marketers to personalize product recommendations and lifecycle-sensitive offers across all channels. While others recommend best sellers to everyone or try to group customers into segments, Loyalty Builders clients make the 1:1 recommendations and offers that get the attention of individuals, bring customers back, and motivate more buying.

We’re Better Because…

  • It will not cost you any more to get the data we need.
  • The analytic process is automated, which means fast and affordable.
  • We deliver purchasing predictions for every individual customer.
  • You’ll always know each customer’s likelihood to buy each product.
  • Our results are immediately actionable for recommendations and offers.
  • We have a direct, measurable impact on revenue and retention.
  • There’s nothing to install.

Leadership

Peter Moloney

Chief Executive Officer

As CEO of Loyalty Builders, Peter Moloney applies his extensive background in marketing, business strategy and development, and enterprise software technology to guide the company and bring the magic of its technology to more marketers. Prior to Loyalty Builders, he was managing director at Strategic Angels, a strategic advisory service to enterprise software vendors and investors. He was vice president of corporate development at Progress Software where he executed over a dozen acquisitions from strategy development through integration. He has held senior product management and marketing positions at Progress and Scitex America (now part of Kodak) and was CEO of Ideabank, a marketing services provider with clients including Sony and several mid-size technology vendors.

As CEO of Loyalty Builders, Peter Moloney applies his extensive background in marketing, business strategy and development, and enterprise software technology to guide the company and bring the magic of its technology to more marketers. Prior to Loyalty Builders, he was managing director at Strategic Angels, a strategic advisory service to enterprise software vendors and investors. He was vice president of corporate development at Progress Software where he executed over a dozen acquisitions from strategy development through integration. He has held senior product management and marketing positions at Progress and Scitex America (now part of Kodak) and was CEO of Ideabank, a marketing services provider with clients including Sony and several mid-size technology vendors.

Loren David Meeker, Ph.D.

Chief Mathematician

In his role as chief mathematician, Dr. Meeker is focused on the development of Loyalty Builders’ mathematical models. Dr. Meeker’s academic research involves the application, adaptation, or development of mathematical tools within collaborative investigations of social, financial, biological, and physical systems. In 1991 he became a member of the Climate Change Research Center at the University of New Hampshire (UNH) where he was responsible for the mathematical and statistical components of the Center’s paleoclimate and atmospheric chemistry investigations. Dr. Meeker joined the UNH mathematics faculty in 1971 and served as chair of the mathematics department in 1990 and 1991. He has been a visiting professor at various universities in the UK, Scotland, Brazil and Australia and previously served as a member of the Rutgers University mathematics department. Dr. Meeker has also authored and co-authored over 85 peer-reviewed publications. Previously a rider on the rodeo circuit, Dr. Meeker received a Ph.D. in mathematics from Stanford University.

In his role as chief mathematician, Dr. Meeker is focused on the development of Loyalty Builders’ mathematical models. Dr. Meeker’s academic research involves the application, adaptation, or development of mathematical tools within collaborative investigations of social, financial, biological, and physical systems. In 1991 he became a member of the Climate Change Research Center at the University of New Hampshire (UNH) where he was responsible for the mathematical and statistical components of the Center’s paleoclimate and atmospheric chemistry investigations. Dr. Meeker joined the UNH mathematics faculty in 1971 and served as chair of the mathematics department in 1990 and 1991. He has been a visiting professor at various universities in the UK, Scotland, Brazil and Australia and previously served as a member of the Rutgers University mathematics department. Dr. Meeker has also authored and co-authored over 85 peer-reviewed publications. Previously a rider on the rodeo circuit, Dr. Meeker received a Ph.D. in mathematics from Stanford University.

Leslie Parker

Chief Financial Officer

As CFO of Loyalty Builders, Leslie Parker is charged with overseeing the financial and administrative management of the company. Prior to joining Loyalty Builders, Parker served in a variety of financial management roles for companies including Edge Research, a software developer of middleware for large corporations, Channel Computing, developer of Forest & Trees and InfoPump and Honeywell. Parker holds a B.A. from the University of Minnesota and a M.B.A. from Simmons College School of Management in Boston.

As CFO of Loyalty Builders, Leslie Parker is charged with overseeing the financial and administrative management of the company. Prior to joining Loyalty Builders, Parker served in a variety of financial management roles for companies including Edge Research, a software developer of middleware for large corporations, Channel Computing, developer of Forest & Trees and InfoPump and Honeywell. Parker holds a B.A. from the University of Minnesota and a M.B.A. from Simmons College School of Management in Boston.

Brian Jenkins

Vice President of Development

In his role as vice president of development and CTO, Brian Jenkins is responsible for the technology infrastructure at Loyalty Builders. Jenkins has more than 20 years of technology. Prior to joining Loyalty Builders, Jenkins was the director of development and chief architect at Newmarket International where he produced an application development system for Windows which was used to create Delphi, the most widely used group sales system for the hospitality industry. In the early 1990s, he wrote the first Windows graphical report writer for the award-winning EIS product — Forest & Trees — by Channel Computing. Jenkins received his B.S. in Computer Science from San Francisco State University and is a Microsoft Great Plains Certified Integration Developer.

In his role as vice president of development and CTO, Brian Jenkins is responsible for the technology infrastructure at Loyalty Builders. Jenkins has more than 20 years of technology. Prior to joining Loyalty Builders, Jenkins was the director of development and chief architect at Newmarket International where he produced an application development system for Windows which was used to create Delphi, the most widely used group sales system for the hospitality industry. In the early 1990s, he wrote the first Windows graphical report writer for the award-winning EIS product — Forest & Trees — by Channel Computing. Jenkins received his B.S. in Computer Science from San Francisco State University and is a Microsoft Great Plains Certified Integration Developer.

Bill Vorias

Vice President of Technical Services

As vice president of technical services, Bill Vorias is responsible for delivering predictive analytics and marketing insights to our customer base. For several customers, his team of database experts, mathematicians and marketing specialists also handle many aspects of campaign execution. Vorias has worked in numerous industry verticals, from insurance and casualty to the gaming industry, so he is able to bring a remarkable combination of statistics and marketing skills to our customers’ marketing efforts. Vorias hold a B.S. in interdisciplinary mathematics with a concentration in statistics from the University of New Hampshire as well as having considerable graduate-level work in statistics.

As vice president of technical services, Bill Vorias is responsible for delivering predictive analytics and marketing insights to our customer base. For several customers, his team of database experts, mathematicians and marketing specialists also handle many aspects of campaign execution. Vorias has worked in numerous industry verticals, from insurance and casualty to the gaming industry, so he is able to bring a remarkable combination of statistics and marketing skills to our customers’ marketing efforts. Vorias hold a B.S. in interdisciplinary mathematics with a concentration in statistics from the University of New Hampshire as well as having considerable graduate-level work in statistics.

Irena McCue

Director of Account Services

As director of account services, Irena is responsible for supporting our customers in their direct marketing efforts. She works with customer teams to develop innovative approaches utilizing marketing analytics to increase sales volume from existing customers through multiple channels including print, email, call centers and sales reps. Irena is an entrepreneurial problem solver with 15+ years of global experience in leading cross-functional teams in customer analytics, customer retention, international operations, database marketing, mergers and acquisitions. Prior to joining Loyalty Builders Irena worked with or for companies like Irving Oil, Hewlett Packard, Procter & Gamble, Dunkin’ Donuts, Ford, Chevron, Gulf Oil, Super Valu, and LL Bean. She holds a B.S. in Business Administration from the University of Latvia and an MBA from Babson College.

As director of account services, Irena is responsible for supporting our customers in their direct marketing efforts. She works with customer teams to develop innovative approaches utilizing marketing analytics to increase sales volume from existing customers through multiple channels including print, email, call centers and sales reps. Irena is an entrepreneurial problem solver with 15+ years of global experience in leading cross-functional teams in customer analytics, customer retention, international operations, database marketing, mergers and acquisitions. Prior to joining Loyalty Builders Irena worked with or for companies like Irving Oil, Hewlett Packard, Procter & Gamble, Dunkin’ Donuts, Ford, Chevron, Gulf Oil, Super Valu, and LL Bean. She holds a B.S. in Business Administration from the University of Latvia and an MBA from Babson College.

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Main Offices

Loyalty Builders, Inc.
210 Commerce Way, Suite 250
Portsmouth, NH 03801

603.610.8800

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